Pernod Ricard has built a unique portfolio of Premium international brands, one of broadest of the wine and spirits industry. This portfolio is supported by the “House of Brands”, a dynamic tool allowing our affiliates to better prioritize their marketing investments. It comprises three floors: strategic international brands at the top, then strategic wine brands and strategic local brands.
Because consumers do not rely on one single brand anymore, but rather on a repertoire of brands varying with the type of occasion, we have segmented our portfolio in four moments of consumption we call “experiences of convivialité”. Despite being global, those occasions can be experienced in a different way in each country. We adapt that segmentation locally to offer everywhere in the world the “right product at the right time and to the right consumer”.